Most organisations don't have a brand problem.
They have a perception problem.
And they're trying to fix it with campaigns.
The real work is harder and less visible:
defining exactly who needs to believe what, mapping where you sit relative to every credible alternative, and building a narrative framework specific enough to shift perception at decision-maker level, not just awareness at audience level.
That is what I build.
And the organisations I have worked with are not just better known because of it.
They are differently believed.
Where I Specialise
Brand Strategy & Repositioning
Defining how an organisation is positioned, perceived, and differentiatedL from audience segmentation and competitive mapping through to the messaging hierarchy and narrative frameworks that shift perception at decision-maker level.
Best for: Companies that have outgrown their current brand, or those building a serious brand presence for the first time.
Integrated Campaigns & Earned Media
Turning brand strategy into campaigns that generate real outcomes: inbound pipeline, media coverage, audience growth, and commercial partnerships. Not impressions for their own sake. Results that connect to business objectives.
Best for: Businesses that need brand activity to be accountable to commercial targets.
Narrative Architecture & Thought Leadership
Building the intellectual infrastructure of a brand: flagship reports, speaking platforms, and research programmes that give an organisation something to say, and the credibility to say it. The work that shifts perception through authority.
Best for: Organisations building category presence and investor or policy credibility.
What Leaders Say
YIANNIS MAOS, MBE
FOUNDER & CSO, TECHWM
Anushka is one of the most talented and dedicated marketers. In fact, calling Anushka a marketer is doing her a disservice. Her entrepreneurial spirit and can-do attitude shines through for all to see and the quality of her work is second to none.
STUART LANE
FOUNDER & CEO, VIRTUAL DECISIONS
Anushka, in her position at TechWM, has played a crucial role in enhancing the visibility of my company. Her contributions have significantly elevated TechWM's reputation on regional, national, & international levels.
ADAM CONCOR
CO-OWNER, rbl AGENCY
Anushka was a key part of the success West Midlands Tech Cluster narrative. Engaging with the community positively and constructively she acted as our gateway into the ecosystem. She guided us through the landscape with insight and care.
