Turning Vision into Impact
Strategy Leader | Ecosystem Architect | Narrative Strategist
I work at the intersection of strategy, storytelling and technology ecosystems.
As Head of Marketing at TechWM, I shape the narrative of the West Midlands tech economy; aligning founders, investors, policymakers and institutions around a shared vision for regional innovation and growth.
My work has helped deliver 1.43B+ OTS, convene thousands of tech leaders through Birmingham Tech Week, and establish the West Midlands Tech Review as a flagship insight platform informing ecosystem strategy and investment conversations.
I believe powerful ecosystems are built not just on technology, but on clear narratives that mobilise people, capital and ambition.
Recognition
RISING STAR
WOMEN IN TECH AWARDS 2025
FUTURE LEADER OF THE YEAR
MIDLANDS MARKETING AWARD 2025
What ecosystem leaders say
Anushka is one of the most talented and dedicated marketers I’ve had the pleasure of working alongside. In fact, calling Anushka a marketer is doing her a disservice… her entrepreneurial spirit and can do attitude shines through for all to see and the quality of her work is second to none. Having known Anushka since 2018, it’s been amazing to see her grow and the scary thing is I know she will develop so much more AND deliver so much more impact. She is a rockstar and I’m lucky to have worked alongside her
Yiannis Maos MBE, Founder & CSO, TechWM
About Anushka
Hi, I'm Anushka Malhotra.
I’m a strategy-driven marketing and communications leader specialising in innovation ecosystems, narrative design and technology sector growth.
Currently Head of Marketing at TechWM, I lead the strategic positioning of the West Midlands technology ecosystem; shaping how the region communicates its strengths to investors, policymakers and global partners.
My work focuses on translating complex ideas into narratives that mobilise ecosystems, attract investment and align stakeholders around shared goals.
Over the past several years I have:
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Repositioned TechWM as the independent convenor of the West Midlands tech ecosystem
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Scaled Birmingham Tech Week into the UK’s largest regional tech festival
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Authored the West Midlands Tech Review, a flagship
“State of Tech” report used by leaders and policymakers
My approach blends strategy, storytelling and ecosystem building because meaningful innovation rarely happens in isolation.
From West Midlands to global innovation conversations, I focus on helping ideas travel further and faster.
"
The most powerful ecosystems are built not just on technology, but on shared stories that align people, capital and ambition.
- Anushka Malhotra
1.43B+
OTS FOR THE WEST MIDLANDS TECH SECTOR THROUGH ECOSYSTEM CAMPAIGNS
60+
SPONSORS AND ECOSYSTEM PARTNERS ALIGNED
300+
REGIONAL LEADERS ENGAGED AT THE
TECH REVIEW
My Edge
Narrative Architect: Crafting strategic narratives that position organisations, sectors & technologies for growth.
Strategic Operator: Turning strategy into action through campaigns, partnerships & ecosystem engagement.
Stakeholder & Ecosystem Engagement: Bringing together startups, investors, policymakers & institutions around shared innovation ambitions.
Program & Platform Leadership: Designing & delivering initiatives such as Birmingham Tech Week.
Brand & Narrative Strategy: Aligning brand identity & storytelling with long-term organisational goals.
Globally Fluent, Locally Rooted: Working across international networks while strengthening regional innovation ecosystems.
Case Studies
Examples of how strategic storytelling and ecosystem leadership can drive meaningful change across technology communities.
Featured Speaking Engagements
I regularly contribute to conversations on technology ecosystems, innovation and marketing strategy, sharing insights with founders, policymakers, marketers and industry leaders.
My speaking engagements focus on how strategic storytelling, ecosystem collaboration and platforms for innovation can drive meaningful impact in the technology sector.
